The Airbox team is built around our core values which are championed by the Senior Leadership Team. We treat our colleagues, customers and all those with whom we interact with respect, sympathy, fairness and understanding of their strengths, limitations and diversity as human beings, it is the strength in the teams humanity that enable Airbox to have strong customer relationships.
Airbox has a clear mission to help save lives and support the decision making of the emergency service using software. Many of our clients are risking their lives daily, in a wide variety of ways, to help keep others safe. As a team we have a heightened duty to respect the trust which they place in both our products and us as individuals. Airbox is driven by passion and is made great by people who share our enthusiasm for trying to make the world a better place.
William is co-founder and CEO of Airbox Systems, with more than thirteen years of entrepreneurial experience in situational awareness provision. Having studied Engineering at Bristol University William founded his first business at 21 specialising in the supply of fixed wing aircraft parts. Airbox was born in 2008 as a solution to navigation for private pilots, the system was quickly taken up by medical response helicopters with Dorset Air Ambulance leading the way. By 2011 the expansion into the emergency services sector was a defining the future of Airbox. With a focus on innovation, safety and the highest level of customer service, Airbox became one of the leading providers of situational awareness amongst the emergency services.
The focus now was to connect air and ground responders and create a clear operating picture that brought the emergency services together. William’s strong leadership has enabled the business to support more than 75,000 emergency services operations annually across the UK, his extensive experience in assessing the technological needs of customers and translating goals into software has provided a strong foundation for a connected operational picture.
The passion of Airbox is to protect life through enabling informed decisions, and providing the right information to responders to help protect life. People make good decisions when they have good information, Airbox delivers situational awareness software for complex and demanding environments. Our customers are people for whom safety and effectiveness in the field are paramount.
Gerry Hill MBE QGM BARDirector and Co-founder
Gerry has been involved with Airbox since leaving the Armed Forces 8 years ago. He is a Director alongside William Moore, the CEO of the company. Gerry spent 45 years in the Armed Forces, all with specialist units, the majority of which were with 22 SAS Regiment where he spent 34 years. During this period, he saw service in major conflicts: Northern Ireland, the Falkland Islands, the Balkans, the Middle East and Afghanistan as well as being deployed in a number of other countries where there was British interest.
Many of the positions he held throughout his career, especially whilst serving with 22 SAS Regiment have particular relevance to the role he undertakes at Airbox today. He previously worked extensively with the Emergency Services though particularly with the police where, as befitted someone of his rank and experience he planned, prepared and ran training and operations within the counter-terrorism arena. He also worked and operated with a number of Other Government Departments.
Whilst serving, Gerry received four gallantry awards - two Queen’s Gallantry Medals (QGM) and two Mention in Dispatches (MID), a Commander in Chief Commendation (CINC) for valuable service as well as being created a Member of the British Empire (MBE).
Gerry is also the CEO of a military charity called Hire A Hero – a charity he set up on leaving the Armed Forces and which he still runs today. Its focus lies in supporting Service Personnel on their transition from Service to Civilian life.
Joanna MowerChief of Staff
Jo joined from a FinTech, where she was Chief of Staff with a focus on culture and responsibility for governance, risk and compliance. Previously, Jo worked for British Business Bank, working on small business finance policy and Government Affairs, growing a team to enable better understanding and influence of small businesses at a regional/devolved nation level. Prior to this, she was Private Secretary in Dept for Business, Energy & Industrial Strategy.
Steve ThompsonChief Technical Officer
Steve studied for a Physics PhD at UMIST, before moving into games technology to develop industry leading physics and character animation software. During his time at NaturalMotion the company grew from 20 people to over 200 by 2014 when it was sold for $500million. Steve has a passion for developing specialist software that is simple and intuitive. Within Airbox Steve's key accountability is thinking the big picture & developing coherent technology strategy. Key to this is openness and to bring forth growth both within Airbox and within our user base: Every life that we contribute towards protecting from harm is what drives us.
Pete TaylorDirector of Business Development
Following 26 years as an Army Helicopter Pilot specialising in reconnaissance/surveillance completing numerous operational tours worldwide. Pete went on to head up Business Development at a Global Defence Company specialising in Helicopter surveillance and targeting systems. Continuing to specialise in aviation he headed the Aviation team at Airbox increasing the market presence and expanding to International markets.
Massimo BalestriHead of Engineering
As Head of Engineering, Massimo’s focus is on providing the best technology solutions to Airbox customers. Massimo and his teams work on integrating technical improvements and innovation in Airbox's software to deliver high performing end-to-end services. Massimo has built his experience working as a solution and technical architect, as well as managing high performing teams in both B2B and B2C industries over the past 20 years. Massimo's expertise in digital transformation and software modernisation is helping Airbox to build a new solution that will meet our customers’ demands for the next five years.
Philip ElderfieldHead of Professional Services
With over 20 years’ experience in technology product management, development and operations, touching all aspects of the business, Philip now leads our Professional Services division in providing solutions which satisfy particular customer needs across both the public and private sectors.
Clementine PerrinsHead of Marketing
Clementine has 20 years’ experience in marketing, communications and business development, working with entrepreneurs in the art world, fashion and hospitality, her commercially minded approach has seen business grow and client engagement increase. Starting her career at Christie's, she then worked at the British Fashion Council before heading up events at the Louise Blouin Foundation. Returning from the Middle East where she spent eight years working for Shaikh Rashid Al Khalifa Bin Khalifa as Head of Collections.
Rachel MooreHuman Resources Manager
Rachel is responsible for all aspects of Human Resources at Airbox. Having worked in various HR roles over her career, Rachel brings a wide range of experience to the team. Driven by wanting Airbox to be a great place to work, a key focus of hers is to attract the right people so that we can expand our teams as well as supporting our existing staff to ensure they can thrive as individuals.